"All of the shuttered projects failed several of Google’s key tests for continued incubation: They were not especially popular with customers; they had difficulty attracting Google employees to develop them; they didn’t solve a big enough problem; or they failed to achieve internal performance targets known as “objectives and key results."
It's interesting that in this New York Times article on How Google decides to pull the plug they don't cite "and management just don't get it" - unless, ofcourse that's the big about the big problem. But then again it's all about how to articulate the problem in such a way that management "get it".
But with all the management buy-in in the World if customers (or internal users in my case) don't buy-it, get-it, want-it, or know how to use-it then it's a no go thing anyway. So I think Google have got it right, as long as there's balance between popularity, attraction, the problem and performance targets then you're on to a winner - [yes, I'm making reference to the prophesy of the "One who would bring balance to management decisions"].
Posted via web from gazcoop
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